MKTG UB84 FA21 This is an additional credit assignment. It should not be longer

MKTG UB84 FA21
This is an additional credit assignment. It should not be longer than 3-4 double-spaced pages.
STEPS:
1. Please overview the landscape of podcasts. Identify luxury brands that have a podcast and other entities that talk about luxury in their podcasts. (Hint: there aren’t many)
2. How do these podcasts position themselves? Is it through a tagline, with great hosts, with great visuals? What is original about them? (You don’t need to listen to whole episodes, just listen to samples and segments)
3. Which elements of luxury branding have they applied well on to this new medium and how? Here you can refer to any of the frameworks we studied in class. They may be supplementing content on other channels.
4. What is your overall impression of this channel? Is it utilized well for content delivery by luxury brands?