Lecture Materials & Resources,

After reading the Marketing Management article located in the Module 3: Lecture Materials & Resources, write a summary of the article and answer the questions at the end of the article.
Submission Instructions:
The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to be 300 words in length, current APA style, excluding the title, abstract and references page.
Incorporate a minimum of 2 current references (published within the last five years) scholarly journal articles or primary legal sources (statutes, court opinions) within your work.
Must cite in-text