Learning Goal: I’m working on a marketing project and need an explanation and an

Learning Goal: I’m working on a marketing project and need an explanation and answer to help me learn. (Refer to the Textbook Chapters 7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a campaign on different platforms. You will merely write the proposed plan and the expected results and accumulated costs, using real facts from the chosen used platforms. So, do the proper research and choose wisely.Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.What is your campaign message? (About your digital campaign message)
What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).
Platforms and digital media you will use to deploy your campaign:
Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Snapchat)
Select at least 2 platforms, the student should decide what social media platform should be used; what content will be shared.For each social media platform:Determine the purpose/goal
Ideal time for Posting
What types of content will you create and share on each channel?
Paid Advertising
Google ads
Social media ads (1 platform)
(Must include screenshots of the platforms’ process of creating the campaign).Email Marketingthis part, you will plan and prepare an email marketing campaign.
You will write an e-mail, to/for (Select 2):Welcoming new subscribers
Sales promotion (Promotional email)
Email newsletter
Inviting people to join your website/app
Promote social media accounts
For each audience, students should compose an email that best targets each audience group.
Students should consider headline, layout, message, bullet points, call-to-action, image, etc.
With each email, students should include an explanation on why each email would be most effective for each audience.
SEO – Search Engine Optimization
Provide a list of 10-15 words or phrases that you think people would use to find your company through search engines.
Note: Keyword research involves investigating your competitor’s sites and using a number of keyword analysis tools to determine which keywords or keyword phrases are searched most by users looking to find your products or site.
Review their website and identify elements that are missing or can be improved to increase the website’s marketing effectiveness.
Landing page
Any other platform that might help achieve your goals, like Blogging, Mobile marketing, Influencer marketing, etc. (Select 1)Monitoring and Optimization:
Describe how you will measure and improve digital marketing performance during the campaign (Metrics to track).
What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).
Budget
Include a table of the budget allocations for each platform on a monthly basis.
Try to justify your selection.
Requirements: 1000