Intro – context the why, ends with thesis
Research 1
Research 2
Research 3
Conclusion / Outcomes
Research ˃˃˃ Intro, Body, Conclusion
APA format
According to… 10% of blah want blah. (Survey, Addendum 10, Question 5)
Western global brands must hire multicultural Asians as senior executives at headquarters to develop more immediate and comprehensive strategies, maintain a high level of sensitivity to both western and Asian markets, and strengthen the management of a multinational team.
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