In this course, you will be creating a multi-media plan for a small business of

In this course, you will be creating a multi-media plan for a small business of your choice. The project in this course is to develop a brief advertising campaign plan with market analysis, target market selection, media plan, and four ads (print, TV, radio, other).
Refer to Exhibit 8.2. The Advertising Plan in your textbook.
The Adverting Plan is what you will be using to build your campaign in this course.
The MLA style should be utilized for the paper component. Sources must be properly documented
(works cited).

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