identify the current IMC issue(s) related to your topic, discuss how this came a

identify the current IMC issue(s) related to your topic, discuss how this came about, and then discuss what strategies companies are using, or can use, to solve the problem. Although the length of each paper will vary according to the topic and the writer, good research papers of this nature are typically 12 to 14 pages in length (not counting the cover, appendices, references, graphs, illustrations, etc.). In no case should the body of your paper exceed 20 pages in length. Your paper should be a narrative style and have a logical flow to it. Unless they are an integral part of your paper most charts, graphs, figures, and pictures belong in an appendix