I have attached all necessary theory for you in the form of PDFs from the classe

I have attached all necessary theory for you in the form of PDFs from the classes from different weeks. Also please only do the following part of the assignment: Message Theory –
• Briefly introduce Jenbury Financial’s communication: where and how do they communicate?
• Select and include two or more (2+) examples of Jenbury Financial’s advertisements and/or
communication messages.
o What do these messages have in common?
o What is distinct about them?
o Are these representative of the brand in general?
• Using these examples, analyse their message/communication style with reference to at least
two (2) of communication concepts or theories discussed in class. This section should answer the
questions:
o What associations is Jenbury Financial creating in the minds of consumers?
o What benefits are being communicated?
o How do you know? (i.e. relate back to theory and evidence)
• Some theory examples: figurative language, elaboration likelihood, means-ends-value chains,
signal/noise, source effects, persuasion tactics, emotion in advertising, message strategies, etc.
o For whichever theories you apply, indicate why it is relevant and applicable