Final paper and instructions DUE Dec 12th. Read the IKEA Case on Pages 551-5

Final paper and instructions
DUE Dec 12th.
Read the IKEA Case on Pages 551-558 in your text.
a. Also use IKEA’s website and articles for additional research
Complete your paper based on the instructions below.
a. This is a formal paper, which will require an introduction and conclusion
b. Paper is to be between 5 and 8 pages. (no more than 8)
**Be sure to be very thorough, and answer all in your own words. (See policy attached)
You will create a paper in which you describe IKEA as a business entity and how it came to be in it’s present form- the most successful furniture retailer around the globe.
You will include and highlight a minimum of 20 concepts from throughout the text, to create a meaningful representation of the IKEA International evolution into today’s entity.
You will answer the following:
1. What factors contributed to the low price model used by the founder?
2. How does IKEA maintain the core values and brand image even when expanding into international markets?
a. How do HR practices within the organization support this?
b. What policies and leadership models does IKEA have that support this?
3. What marketing models have been used to increase saturation in the global marketplace?
4. Identify the challenges IKEA has faced in regard to the following, AND describe what strategies were used to address or overcome them. (be specific)
a. Political risk in entering into Russia
b. Product contamination and safety
c. Sourcing of its’ materials
d. Working conditions at various locations
**Due to the death of the founder in 2018, there has been a change in leadership at IKEA. Further research will be necessary for the following:
1. How has this change in leadership affected policy, expansion practices, and overall Brand identity for IKEA in the past 2 years?
2. What issues has the company faced with the onset of the Pandemic on the global stage, and what has been their strategic response?
a. What is/was the plan for IKEA in adjusting to coming OUT of the Pandemic? Has this been successful?
Your conclusion will include:
1. What is expected for IKEA in the coming years?
2. How these expectations are going to be realized? In other words, how do you think it will be best for IKEA to reach it’s goals.