Consumer Decision Making & Journey Map – The objective of this assignment is to

Consumer Decision Making & Journey Map – The objective of this assignment is to explore the “lived” customer journey and to examine a consumer purchase process through a psychological lens. Individually, students will gather insights by interviewing a consumer and using data from that interview to develop an annotated consumer journey map. The graded individual assignment entails a written point-of-view describing a key behavioral finding for marketing execs. The behavioral finding should advocate rethinking of the customer decision making process for greater behavioral impact within a specific industry or shopping context.
The final submission will consist of a one-page journey map plus a written analysis and point-of-view. (APA formatting (double spaced), 2-5 page for the entire exercise).