Case 1 (You need to read the case that I have uploaded here AFLAC file and answe

Case 1 (You need to read the case that I have uploaded here AFLAC file and answer the questions a), b), c), d) )
Aflac is one of the few success stories of a foreign brand in the service industry in Japan. Aflac captured a niche market in the insurance industry that turned out to be a growth market. Aflac established a successful brand like few other insurance companies.
Read the case and write a one-page case essay about
a) In what kind of brand niche did Aflac successfully build a brand in Japan? (50~100 words)
b) How was the brand communicated to the market? (50~100 words)
c) What can you learn from this case? (50~100 words)
d) What would you recommend to grow the brand in the future? (50~100 words)
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Case 2 (this time write your opinions for question 1), and 2))
Holcim was a top cement brand in Vietnam. After Holcim sold its subsidiary to a cement maker from Thailand, the brand name had to be changed. Write an essay about
1) Why can a company just change its brand name? Are brands not important? (50 words)
2) What brand name would you adopt in exchange of ‘Holcim’ and how would you
communicate the new name? (50~100 words)