ASSESSMENT TASK 1: DESCRIPTION This assessment task is to COMPARE AND CONTRAST T

ASSESSMENT TASK 1: DESCRIPTION
This assessment task is to COMPARE AND CONTRAST THREE (3) theories from different categories used in social media research.
The purpose of this assessment is to start to develop a theoretical base for your later assessments. It allows you to connect your academic theoretical skills with your practical business skills, and this is a very important attribute for developing a successful professional career. Theoretical concepts should form the basis of analysing information, developing alternative solutions and making recommendations. You should read the paper a number of times before attempting to write anything. This will highlight areas that you need further information on and you can then conduct the necessary secondary research, including academic papers, reports and media coverage. You should then apply marketing concepts, theories and empirics covered in the subject to the problem.
From past experience, the most difficult aspect of this type of assessment for students is the idea of “analysis”. Most students simply repeat what’s in the articles in their own words or simply re-arrange the same information. While the latter is definitely desirable and helps students to break up the article into smaller components that can be analysed, analysis takes one further step and that is to explain, using the language of marketing, the implications of this information for the firm and the key decision makers. For many students, analysis may be new at this stage of the subject. As the word count is relatively short, it is advised that you outline one or two aspects that you find interesting about the theory and go into more depth in those areas. In this assessment academic writing skills are being practised. If you are unsure there are some additional resources on writing styles LearnJCU, there is also assistance available through the libguides.