Assessment Information This assignment should be written as an Individual Repor

Assessment Information
This assignment should be written as an Individual Report. Looking to achieve a 2.1 or above.
Case:
The UK restaurant and food service industry with consumer spending of £65.7 billion in 2020 (Statista 2020), is experiencing significant changes caused by macro environmental factors such as the implications of Brexit and the covid-19 pandemic, making the future of the industry quite uncertain.
You are appointed as a senior market analyst to understand, analyse and critically review the industry.
The assessment requires you to: 1) Carry out for the UK restaurant industry (i) a PESTEL analysis (ii) Porter’s five forces analysis and an (iii) evaluation of the importance of Corporate Social Responsibility to organizations in the industry. What do you conclude? Critically discuss and evaluate your findings.
Your assessment should focus on UK restaurant industry ONLY which is a part of the ‘UK restaurant and food service industry’.
Criteria for Assessment
This assignment is designed to assess learning outcomes:
1. Critically evaluate a range of key theories associated with international business strategic management process
2. Evaluate the importance and the problems inherent in strategic choices and implementing those strategies.
3. Explore the extent to which Corporate Social Responsibility is central to a given organisation’s strategic intent.
This table details the weightings of the criteria by which your work will be assessed.
Criteria Proportion of overall module mark. Please can you use following format:
1. Introduction 10%
2. PESTEL analysis (Knowledge and understanding/application of theory) 25%
3. Porter’s Five Forces analysis (Knowledge and understanding/application of theory) 25%
4. Corporate Social Responsibility (Knowledge and understanding/application of theory) 25%
5. Conclusion 15% Total 10