Assessment Description The purpose of this assignment is to compare how organiza

Assessment Description
The
purpose of this assignment is to compare how organizations communicate
through social channels and use social media to gain competitive
advantage.
Part 1 – Media Channel Comparison
From
your field of study, select three well-known business organizations
that utilize social media channels to communicate with customers.
In
Microsoft Excel, create a spreadsheet that summarizes the following
information. When creating the chart, include a title and proper labels
on rows and columns to ensure that readers can understand the
information being presented.
Name of organizations being compared.
Social channels used by each organization.
Target market that the organization is trying to reach through each social channel.
Frequency of social channel communication with customers.
Differentiating factors each organization uses to make itself stand out from the competition.
Specific strategies each organization employs to achieve competitive advantage through their communications.
Part 2 – Social Media and Product Promotions
Below
your table, merge cells to create a large cell. In this area, write a
summary (250 words minimum) of the following topics based upon your
research.
Discuss
which company communicates more effectively through social media
channels and justify your selection by providing specific examples to
support your opinion.
Explain which company is more likely to have a
competitive advantage based solely on its social media campaign and
justify your selection by providing specific examples to support your
opinion.
How can the organizations improve their presence in social media?
Document resources.
General Requirements
Submit
the Microsoft Excel file only. Do not submit any other file format,
such as an Adobe PDF file, or you will not earn full credit.
While
APA style is not required for the body of this assignment, solid
academic writing is expected, and documentation of sources should be
presented using APA formatting guidelines, which can be found in the APA
Style Guide, located in the Student Success Center.
This
assignment uses a rubric. Please review the rubric prior to beginning
the assignment to become familiar with the expectations for successful
completion.
You are not required to submit this assignment to LopesWrite.
SUBMIT ASSIGNMENT
This is for first
The
purpose of this assignment is to identify social media data collection
strategies and the legal and ethical issues associated with social media
data mining.
Part 1
Conduct
research to identify how business organizations mine social media to
collect data so they can obtain a competitive advantage in the
marketplace. Locate examples of several strategies and companies. You
cannot use examples already referenced in the topic Resources. Research
the legal and ethical issues that are associated with data mining
activities, including specific laws that govern data mining and examples
of companies that have faced legal issues and negative consequences as a
result of ethical issues resulting from the data mining strategies they
employed.
Create
a PowerPoint presentation (minimum of eight content slides) that
summarizes your findings and addresses the following. Include a
reference slide at the end of the presentation.
Describe strategies business organizations use to mine social media to collect data and provide supporting examples.
Discuss
how the data that are mined via social media can be used to create a
competitive advantage for the business organizations.
Describe legal issues associated with business data mining activities, including specific laws governing data mining practices.
Provide an example of a company that faced legal issues as a result of the data mining strategies it employed.
Discuss ethical issues associated with business data mining activities.
Provide
an example of a company that faced negative consequences as a result of
ethical issues resulting from the data mining strategies it employed.
Part 2
Practice
delivering your PowerPoint. Using Loom, record your delivery of the
PowerPoint presentation. Refer to the topic Resources for additional
guidance on recording your presentation with Loom. Employ the following
public speaking strategies:
Speak slowly and clearly.
Make eye contact.
Present yourself in a professional manner.
Make sure that you are visible in the video.
General Requirements
Refer
to the resource, “Creating Effective PowerPoint Presentations,” located
in the Student Success Center, for additional guidance on completing
this assignment in the appropriate style.
Submit
the PowerPoint presentation file with the link to the Loom video
presentation as the last reference in the references list slide. Do not
try to upload the video file: It will be too big and will not upload. Do
not submit any other file format, such as an Adobe PDF file, or you
will not earn full credit.
While
APA style is not required for the body of this assignment, solid
academic writing is expected, and documentation of sources should be
presented using APA formatting guidelines, which can be found in the APA
Style Guide, located in the Student Success Center.
This
assignment uses a rubric. Please review the rubric prior to beginning
the assignment to become familiar with the expectations for successful
completion.
You are not required to submit this assignment to LopesWrite.
this is for second
8 slides for the ppt