Adding only to the PowerPoint “International Business and Culture Ass 2” (Focusi

Adding only to the PowerPoint “International Business and Culture Ass 2” (Focusing/ refering tothe case study on Jollibee in the “IBC Assessed Presentation Cases 2021 2022.pdf”)
Key factors that may influence how a business enters a new market?
• Cultural differences- collectivism v individualism, culture, language, values, norms, society, social stratification, role of religion and system of law,
• Differences in political economic systems- government system- market, command, mixed economies, political risk, (historical factors may be influential)
Make sure it fits with the rest of the slides (key points on slides, main body of work on notes)