Act as a market research agency and produce a market research proposal responding to a client’s brief, as if being delivered to the client. 1. Research brief containing introduction to the company, business objectives, research aims, information required, budget and timescale. 2. Research proposal containing summary of brief, business context, fieldwork and methodology, sampling method, operational data needed, sample size, questionnaire, further research ideas. There should be an executive summary and references that are not included in the 3000 word limit. The references can be used in the secondary research. The case study is about a company that wants to understand what products would appeal to a certain group in the next 5 to 10 years, marketing strategies they can deploy to promote their production techniques, and decide whether to expand their store network and where. Please contact me for further details.
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