1.You just assumed the Director of New Product Innovation role at your firm. As such, you and your group are responsible for all whitespace market analysis, including ideation and evaluation of potential new product ideas. Your new boss, the VP of Global Expansion, mentions that you’ve inherited a very talented team during your onboarding meeting, buts he has one big concern. She believes the team is susceptible to overly biased thinking based on the work she’s seen from them over the past 12 months. You subsequently speak up with zeal, “not a problem; we covered individual and team biases in my Z596 MBA course in the Kelley Direct Program!” She’s excited to know that you’re well trained and asks you to write up a quick briefing document for her with your plan to manage for bias accordingly. Please outline, with examples, three individual biases which may impact your team’s thinking and work product. In addition, using class content and examples, please develop a multi-point working process for your New Product Innovation team that stands the best chance of controlling for individual and team biases as they make decisions and recommendations.
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