Title and TOPIC of paper: NETWORK EFFECTS AND ADVERTISING THROUGH SOCIAL MEDIA IN BUSINESS I. Introduction II. Body a) The Link Between Network Effect and Targeted Advertising b) Knowing Your Audience c) The Value of Targeted Content III. Conclusion PLEASE READ ATTACHED INSTRUCTIONS "The study of Information Systems (IS) is very broad, and students are encouraged to research and write about an IS topic that is relevant to their career, industry, or personal interests. Additionally, the paper must directly and explicitly relate to one or more of the desired course learning objectives. If choosing this option, at least eight substantive sources must be referenced, including at least four peer -reviewed, scholarly/academic journals (Harvard Business Journal can count towards peer-reviewed minimums.)"