You are the tournament director for a one (1) day local amateur junior golf tournament. This tournament is scheduled for individual play; teams of golfers (e.g., high school golf team) are not eligible participate in this event. Write a mini-essay (minimum of 750 words, approximately 3-4 pages excluding title and reference pages) detailing your responsibilities for each of the six (6) “Critical Event Management Functions” (i.e., see below). Explain how you would complete these responsibilities. Also, integrate the Four [4] P’s (i.e., Product, Price, Place, and Promotion) of a Marketing Mix when presenting information about hosting your community’s local junior golf tournament. Provide information in the following order (by using headings) within your mini-essay.
Introduction
Finance/Budgeting – The process developing a written plan of revenues and expenses for a particular accounting cycle; the budget specifies available funds among the many purposes of an organization to control spending and achieve organizational goals.
Risk Management – Protecting a business or organization from anything that could possibly go wrong and lead to a loss of revenue or customers; developing management strategy to prevent legal disputes from arising and to deal with them if they do occur.
Tournament Operations – Pre-event, actual event, and post-event activities for staging an event.
Registration System – A system for registering participants in events and collecting and disseminating the appropriate information.
Volunteer Management – The supervision of volunteers involved with an event; it involves two areas (1) working with event organizers and staff to determine the areas in which volunteers are needed and the quantity needed and (2) soliciting, training, and managing volunteers.
Event Marketing – The process of promoting and selling a sport or special event; it encompasses nine areas: sales of corporate sponsorship, advertising efforts, public relations activities, hospitality, ticket sales, broadcasting, website development and management, licensing/merchandising, and fund-raising.
Conclusion
Your mini-essay should include a minimum of three (3) references, be double-spaced, and remember to cite in-text where you use your references.
Submission Directions: Please submit your assignment as an APA, current edition formatted, Microsoft Word document (.doc or .docx), not an Adobe .pdf, titled “Your Last Name Week 5 Assignment.” For example, the document should be titled: Smith Week 5 Assignment. Please do not paste your assignment into the text box provided within each assignment.
Note: All assignments must be original; that is you must be the author, it must not have been used for any other course, and no part may have come from an external site such as Course Hero. All of these are examples are forms of plagiarism, will not be tolerated, and will result, at a minimum, of receiving a zero on the assignment. Please see the “Plagiarism and Honor Code Resources” button on the course home page for more information.