Marketing Principles Assessment NEW CANDY Development Project Directions: You wo

Marketing Principles Assessment NEW CANDY Development Project Directions: You work for a candy company (i.e. Ghirardelli, Hershey’s, Haribo, Kraft, Nestle, Wrigley, Mars – your choice). Your job is to do research, identify an unfulfilled need or an untapped market, and create a new candy. Presentation – create a Power Point of 10 slides with the following information. Company Overview (Which company will you represent) – HQ location, Top Selling Products – Place a logo of your chocolate company on this slide Market Information Management – What was your idea generation process? – Put your key ingredients on this slide Product Service Management – Name of Product, Product Description, Target Market, Package Design Selling – Where sold? – stores vs. online; Local, regional, national, global, specialty Channel Management (Distribution) – Identify key outlets and intensity of distribution – How product will be distributed to retail stores/customer Pricing – Selling price – Pricing strategy : Premium, penetration, economy, skimming, psychological, promotional, product line, bundle, value, etc. Financing – How will your company pay for production, advertising, etc? Promotion – Advertising plan – Media type – Include sample ad Create a package/design for your product Conclusion