Course work 2 • Indicative word count: 2,500 words +/- 10% (does not include app

Course work 2
• Indicative word count: 2,500 words +/- 10% (does not include appendices or reflection on challenges, world café etc).
• Clear objectives, strategy, action programmes and financial projections (CASH FLOW for one year and a clearly worked out break-even calculation and main capital purchases (if applicable) and a clear identification of sources of finance).
• A clear description of the product/service and its unique selling proposition (USP)
• A business model canvas (template is not included in your word count)
• Its uniqueness or direct relevance for solving the target customers frustration, pain, struggle or aspiration using a suitable analysis of relevant competition is presented.
• A determination of market attractiveness e.g. market size and potential growth through identification of potential customers and their willingness to pay.
• Your business strategy with a clear route to commercialisation e.g. technical development, licensing of intellectual property and necessary internal systems to automate the business so it is prepared to scale up
• An identification of potential risks and how they will be managed
• A justification of expenditure for equipment and running costs
• A description of key operational requirements e.g. premises, IT and management systems, quality assurance.
• A demonstration of the credibility of yourself and/or the team you intend to build by providing examples of what sorts of problems you/they have solved before and how they ideally empathise with the target customers
• Details of financial rewards and loan requirements from potential investors (if applicable)