SAMPLE MARKETING REPORT SKETCH PLAN    Title Page – 1 page: name, student number

SAMPLE MARKETING REPORT SKETCH PLAN   
Title Page – 1 page: name, student number, date, instructor name, section number  
Executive Summary – 1 page: Summary of your entire report (may be single spaced)  
Report – 8 pages: double spaced, 12-point font, Time New Roman, 1-inch margins   
Intro – Identify marketing challenge. Introduce purpose and contents of report.  
Analysis – strengths & weaknesses, threats & opportunities, implications for marketing challenge  
Corporate Capabilities – Finance, Marketing, Operations, HR  
Industry Analysis – PEST: implications for marketing challenge  
Competitive Analysis: implications for marketing challenge  
Consumer Analysis: implications for marketing challenge  
Recommendations (4 Ps can be combined – first place you will begin making recommendations)  
Target Market Selection: Who? Why? Objectively defend recommendation; link to challenge  
Product: Changes? Why? Why Not? Objectively defend recommendations; link to challenge  
Placement: Distribution channels. Which one(s)? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge  
Price: How much will each of the players pay? Implications? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge  
Promotion: How much money will be spent? On what? Why? Why not? Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge  
Conclusion – Reconnect to the marketing challenge  
Exhibits – 3 pages, Optional (may have more than one exhibit per page). Must be professional   
Summary tables that present financial data and results Distribution trade chains Statement of Earnings and other financial statements Pictures, logos, floor plans, diagrams  Sample advertisements Bar graphs, pie charts, etc.  Script / dialog for TV spots, commercials, jingles or radio ads Competitive positioning map 
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