Learning Goal: I’m working on a marketing test / quiz prep and need an explanation and answer to help me learn.part 1Complete the assignment posted by your instructor. Write at least 250 wordsWhy might business customers generally be considered more rational in their purchasing behavior than consumers?
Give an example of a business-to-business purchase that could be a 1. new-task, 2. modified rebuy, or 3. straight rebuy.
If you were to have any aspect of your business focused on selling to other businesses (or if you already are planning to) – how does the decision making process differ for businesses, vs. consumer
part2Complete the assignment posted by your instructor. Write at least 250 wordsYou may either submit it as a Word Document or as a Powerpoint slide. You will be summarizing digital media/social marketing into a slide as part of the final assignment.1. Discuss the types of digital media you will focus on in your company marketing plan – be specific (My company is LULU LEMON clothing brand)2. Explain why these are most effective for your product/service/target3. Explain how you will measure success on each of these platformsNOTE:APA format
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