Walmart’s managers use performance analysis to determine whether guidelines and standards are being met regarding the company’s marketing efforts, as well as in a variety of other areas that contribute to the company’s success. Using a SWOT analysis can help identify the areas of strengths, weaknesses, opportunities, and threats.
Review your work on the earlier assignments in this course, along with the weekly content. Then, conduct additional internal (Walmart) and external research on marketing management and performance analysis. Based on course content and the results of your research, complete the following for submission:
1. Use the template below to complete an analysis for your area, store, brand, or service (e.g. auto center, vision center, online grocery pickup, etc.):
**I work online grocery pickup**
2. Summarize your findings in a one-page memo to your manager using the template below:
3. Include your both completed SWOT Analysis and Memo as attachments in your submission.
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