Please identify one brand that you consider to be meaningful in your life. This

Please identify one brand that you consider to be meaningful in your life. This could mean: choosing a brand that factors into your consumption regularly, habitually and/or ritualistically and is not easily substituted; or a brand that you have developed a personal history with and find yourself showing favouritism towards amongst substitutes; or possibly even a brand that you consider to be instrumental for constructing part of your identity and overall sense of self.
After identifying this brand, you are asked to draw from the suite of materials (e.g. theories, explanatory concepts, models, frameworks, labels, terminology) covered in course and your own independent reading to evaluate and explore what makes it so meaningful and/or indispensable to you.
I had uploaded slides about different topics and articles, also the assessment criteria below.
Remember to use suitable academic theories and concepts in essay.
Around 2000 (+/-10%)words for essay, and others for graph/figure if needed.