Looking at an organisation of your choice, identify potential new strategies & strategic action plan to present to the executive board. Complete the following: 1. Carry out a PESTELE Analysis and a VRIO Analysis on an organization of your choice – Ensure that your PESTELE/VRIO analysis is well researched with cited references in table for every point you make. Drawing on the PESTELE/VRIO identify: – a potential new strategy(s) with justified reasons- does this fit with the organisations vision, values and organisational objectives and identify what type of strategy it is? (Think academic theory- Porters Generic Strategies etc) – How will their resources and capabilities help them implement the strategy? – What will be the organisational impact of implementing the new strategy? 2. Complete a Strategic Action Plan – Fill out the strategic action plan template citing in table & justifying with sources. Evidence of academic reading together with full and correct Harvard referencing is expected at level 6. It should be noted that an absence of theory to support the submission restricts the mark that can awarded. See marking criteria for indications. Professional business presentation with a clear structure throughout NB: A template is attached in the file. Guidance: Ensure your PESTELE analysis is well researched. Do not use PESTELE analysis other people have done on the internet. They may be incorrect, out of date or being applied to a specific context. You need to research each area of the PESTELE your self. . find the most recent political issues that are affecting the organization Make sure your analysis relates specifically to the organization. don’t just say ‘Brexit is affecting the company’. How is it? Why is it? What area in particular? Be specific in the VRIO analysis How to do well in your assessment Use the template provided in the brief. This will ensure you at least attempt the marking criteria. Check the marking criteria against what you have written to ensure you have fulfilled the brief Be specific- do not just describe, you need to justify, analysis and evaluate. When doing your analysis- you need to be specific and make sure you points are relevant for the company you have chosen. Don’t make generic comments- ‘there are 1000’s of businesses in the world” NO!! Who says? Finding information on your organisation (1) Below are suggestions on how to find information about a company to help complete your analysis Company Websites- looks for annual and corporate reports, financials, press releases Directory and yellow pages Business Journals/magazines newspapers National and international trade associations- Mintel. Remember to keep a critical mind when looking at resources published by the organisation. Utilize your google searches and to look for specific reports or information if you are struggling to find something. Finding information on an organisation (2) Websites & Databases UK Businesses Search Uk Goverment Company information search US Registered Companies Search Databases: Use the library resource finder as well: WGU Resource finder. Never pay for anything! You can find lots of information for free. .
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