Case Study questions to answer after reading the case: How strong are the competitive forces confronting Lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. What do you see as the key success factors in the market for performance-based yoga and fitness apparel? What does a SWOT analysis reveal about the overall attractiveness of Lululemon’s situation? What are the primary components of Lululemon’s value chain? What are the key elements of Lululemon’s strategy? Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Lululemon is employing? What do the data in case Exhibit 1 reveal about Lululemon’s financial and operating performance? What 3-4 top priority issues do CEO Laurent Potdevin and Lululemon management need to address? What recommendations would you make to Lululemon CEO Laurent Potdevin? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 8. What changes has the company made since 2014 to address the issues identified in question 8? How strong are the competitive forces confronting Lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. What do you see as the key success factors in the market for performance-based yoga and fitness apparel? What does a SWOT analysis reveal about the overall attractiveness of Lululemon’s situation? What are the primary components of Lululemon’s value chain? What are the key elements of Lululemon’s strategy? Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Lululemon is employing? What do the data in case Exhibit 1 reveal about Lululemon’s financial and operating performance? What 3-4 top priority issues do CEO Laurent Potdevin and Lululemon management need to address? What recommendations would you make to Lululemon CEO Laurent Potdevin? At a minimum, your recommendations should cover what to do about each of the top priority issues identified in question 8. What changes has the company made since 2014 to address the issues identified in question 8?
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