The assignment is designed to mirror a real-life situation. The critique and ana

The assignment is designed to mirror a real-life situation. The critique and analysis should be carried from a marketing perspective. You are required to apply theory into practice; make use of any models and frameworks examined in the module or through your own reading. However, you should not rewrite theories, describe models or quote extensively. The analysis needs to be coherent, with clear, logical explanation and reasoned commentary. High marks will be awarded