Marketing Strategies in Healthcare Organizations Watch: What nonprofits can lear

Marketing Strategies in Healthcare Organizations
Watch:
What nonprofits can learn from Coca-Cola (https://www.ted.com/talks/melinda_gates_what_nonprofits_can_learn_from_coca_cola?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare)
In the video, Melinda Gates talks about the marketing strategies Coca-Cola uses to reach even the most remote parts of the world, and the success that they have had with this.  How can these strategies be applied to health care?  What important areas of health care in particular would you want to focus on using these strategies?