Locate a health campaign (blog, ad, website, commercial, print ad, etc.) and write a report in which you evaluate the campaign using the concepts discussed in our text. For example, you could describe what kinds of decisions the campaign directors made in designing and implementing a campaign. Or you might analyze the content of the message in terms of types of appeals (e.g., emotional/logical, positive/negative affect). Or you could assess how effectively the campaign adapted to a target audience. You will likely need to do additional research on the campaign to develop this short paper. Please note: A website made for the campaign will NOT be counted as a source for you to cite. Each of these papers requires the use of at least one source to cite. Our textbook is a great source. Please cite the source using APA formatting. The HI is a short 2-3 page paper (double-spaced) and will address the following subjects
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