Learning Goal: I’m working on a marketing case study and need support to help me learn.Learning Outcomes: Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (Lo-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo- 4)
Case Study Read the Chapter Case Study entitled “ASHLEY STEWART” from Chapter- 17 “Retailing and Omni-channel Marketing” Page:535 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
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