Dear writers, I am writing my thesis this semester and I have done the thesis proposal which is attached, I have feedback from the committee and my supervisor to change the theory and the model because it didn’t fit and I need to find a new theory. So please read his comments and provide me with the best theory and model used for this paper.
The theory used in the paper was from one of your writers, the professor didn’t accept any theory I suggested, actually, I am a bit weak in this part so please insure that you provide a geed theory after reading all the research to understand it. And tell me why you suggested the theory please.
Here is the feedback from my thesis supervisor:
– All you need is one good theory, preferably with a model, that explains how strategic communication works or should work to promote mega-events and which brings satisfactory results.
– The idea is to read the article (defining communication strategies – attached) as well as read some of the relevant publications in the reference list. You keep reading till you find a proper theory or model that will help you evaluate a marketing campaign.
– These two theories do not bring anything of value to your research. Try to focus on strategic communication:
Hallahan, K. (2004). Communication management. In R. L. Heath (Ed.), Encyclopedia of public relations (Vol. 1, pp. 161–164). Thousand Oaks, CA: Sage.
Hallahan, K., Holtzhausen, D. R., van Ruler, B., Vercic, D., & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3–35. doi:10.1080/15531180701285244
Holmström, S. (2000, July). The reflective paradigm, turning into ceremony? Paper presented at the Seventh International Public Relations Research Symposium, Bled, Slovenia.
Holtzhausen, D. R., & Zerfass, A. (2013). Strategic communication – Pillars and perspectives on an alternate paradigm. In K. Sriramesh, A. Zerfass, & J.-N. Kim (Eds.), Current trends and emerging topics in public relations and communication management (pp. 283–302). New York, NY: Routledge.
Holtzhausen, D. R., & Zerfass, A. (2015). Strategic communication: Opportunities and challenges of the research area. In D. R. Holtzhausen & A. Zerfass (Eds.), The Routledge handbook of strategic communication (pp. 3–17). New York, NY: Routledge.
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