Answer this question: Why is it especially important in marketing and sales mes

Answer this question: Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
Use this source:
(H) Business Communication Today
Courtland L. Bovee and John V. Thill, 2016
Pearson
ISBN.13: 978-0-133-86755-8
do not use any other source and use the pages I send over to write about it.