PLEASE ENSURE YOU USE A UK ORGANISATION Assessment briefing: Select a tourism or

PLEASE ENSURE YOU USE A UK ORGANISATION
Assessment briefing:
Select a tourism orientated company/organisation (accommodation, visitor attraction, tour operator, airport, events).
1.Introduce the company/organisation
2.Identify and explain the product/service they provide paying attention to the range and modes of transport they offer and how this affects the service delivery of this company. Also describe and explain why these modes of transport have been selected (incorporate any transport that is used in the delivery of the services).
3.Explain how the tourism organisation manages the transport flows and describe and analyse what impacts there are from external ‘forces’ including government policies and regulations
4.Analyse the transport and tourism external and internal challenges in delivering appropriate standards of service for the company and how consumer and industry trends affect the delivery of meeting these challenges
5.Conclude the essay with your own recommendations on how the company be more effectively deliver a tourism and transport service
Marking criteria
Introduce the company/organisation 10%
Research and use of literature20%
Analysis, synthesis and evaluation30%
Use relevant industry examples
to support your answer10%
Organisation and Coherence20%
Presentation and Referencing10%
Total100%