Category: Business

Task 1 (300 words)
Please consider the following questions over the two weeks of the discussion (there is no need to try to cover everything in the first post): The word ‘marketing’ means many different things to many different people (whether they are directly involved in ‘marketing’ or not). Why do you think this is? There are many definitions of marketing in the Lecturecast, and in the required and additional reading materials. What are the pros and cons of some of these definitions and which one(s) best represent(s) what marketing is truly about? Task 2 (300 words)
What arguments are there for and against the practice of marketing?
Task 3 (300 words)
What is the most significant ethical challenge in digital marketing today?
Task 4 (300 words)
What are the effective modern strategies for marketing?
Task 5 (300 words)
As an Engineer, how would you define Marketing?
Task 6 (300 words)
What are the key differences between the traditional definition of marketing and other modern interpretations in the business world?
Task 7 (300 words)
Which definition of marketing do you find most relevant, and why?

Learning Goal: I’m working on a writing question and need the explanation and answer to help me learn.
Joe entered a store and approached a display of china. He was examining an extremely valuable vase and carelessly dropped it, destroying it. Which of the following is correct with respect to his liability?
A) Joe is responsible only if the store has no insurance coverage.
B) Joe cannot be sued for the loss because he is not a party to the insurance contract.
C) If the store has insurance coverage, the insurance will pay the store for the loss, but the store can go after Joe for repayment by suing him for negligence.
D) If the store does not have insurance coverage, they should have, and Joe has no responsibility in these circumstances.
E) If the store has insurance coverage, the insurance will cover his careless conduct, and he doesn’t have to worry about anything.

Topic: Exploring Customer Relations Strategies through Relationship Marketing in the UK Ecommerce Sector
Literature Review*
Introduction (100 words)
Analyse the adoption of online digital platforms for recruitment in the IT services sector of India (700 words)
Assess the advantages and benefits of using online platforms for enhancing recruitment practices (800 words)
Explore the challenges and limitations associated with leveraging online platforms for recruitment in the Indian IT services industry (700 words)
Theoretical framework (Social Exchange Theory and Resource-Based View (RBV) (600 words)
Summary (100 words)

Cover Letter Assignment
1. Review the Cover Letter PPT and Job Hunting PPT.
2. Go online to a career website and search for a position for which you will qualify after graduation. Examples of popular career websites are Indeed, CareerBuilder, Monster, and SimplyHired.
3. You will need the following information for the cover letter:
o Title of the position for which you are applying
o Mailing address of the organization
o Name of the hiring manager/human resource director or person most likely to read your cover letter and resume
4. Format of cover letter
o Font: Times New Roman, 12 point
o Margins: 1” on all sides
o No more than 1 page in length
5. Include all parts of the cover letter shown in the example on Slide 5.
o Your address, phone number, and email address
o Date
o Employer mailing address with contact person name and title
o Salutation
o 3 paragraphs
 Introduction
 Body
 Conclusion
o Closing with enclosure
6. Refer to the Cover Letter PPT to ensure your cover letter meets professional standards.

In this assignment, you need to review the Tesla, Inc. case study. The case study describes the rise of Tesla Motors, an electric vehicle company founded in 2004 by electric inventor Martin Eberhard and South African innovator, Elon Musk. The case details the motivation of the two men, their personalities, and the conflicts they went through to develop the company. It also provides an overview of the challenges and opportunities of competing in the electric vehicle space; discusses Tesla’s strategies for manufacturing, marketing, and distributing the cars; and points to key questions about Tesla’s future.
Refer to the attached document for assignment details and grading rubric.

Every organization adheres to certain cultural values. Sometimes they are obvious, sometimes not. Frankly, some values are good and some are not. Can you identify and comment on organizational values you have seen? How do you know the organization really believes in these values? Have any values changed? Can you be sure the entire organization has moved in the new direction?

Chapter 6 Homework Assignment: While he was in high school, Joel Gibb downloaded numerous songs to his smartphone from an unlicensed file-sharing service. He used portions of the copyrighted songs when he recorded his own band and posted videos on YouTube and Facebook. He also used BitTorrent to download several movies from the Internet. Now Gibb has applied to Boston University. The admissions office has requested access to his Facebook password, and he has complied. Using the information presented in the chapter, answer the following questions.
1. What laws, if any, did Gibb violate by downloading the music and videos from the Internet?-
2. Was Gibb’s use of portions of copyrighted songs in his own music illegal?
3. Can individuals legally post copyrighted content on their Facebook pages? Why or why not?-4. Did Boston University violate any laws when it asked Joel to provide his Facebook password? Explain.
4. Did Boston University violate any laws when it asked Joel to provide his Facebook password? Explain.

For the first assignment: For this assignment, the first step is to identify an organizational problem to solve within your current workplace or industry. This is an opportunity for you to apply your learning while addressing a real-world problem. After you have identified a possible organizational problem, complete the “Brainstorming With an Affinity Diagram” resource to help you narrow and specify the root cause for the problem. Completing the affinity diagram will not only help you identify the root causes for the problem but also to determine the scope of influence you can have in reaching a potential solution. Keep in mind that this exercise is meant to identify a viable solution within the scope of influence in which you are directly involved and will ultimately allow you to be an agent of change. Complete the affinity diagram action steps outlined in the “Brainstorming With an Affinity Diagram” resource, including the Five Whys Root Cause Analysis section. This can be done using online mind mapping resources like those found in the study materials, by using post-it notes, or through the use of Excel or Word documents and tables. When constructing the affinity diagram, be sure to complete all six steps described on the resource. You will reference these root causes again within your final business proposal in Topic 8. Submit both the affinity diagram and the five whys root cause analysis to your instructor. Evidence of revision from instructor feedback will be assessed on the final business proposal. APA style is not required, but solid academic writing is expected. For the second assignment: Now that you have identified a potential problem, brainstormed the root causes, and determined how you might be able to influence change, you will construct a problem statement that can be used as the basis for an action research project. The problem statement must clearly articulate the single goal of the action research project and consider the influence of the organizational change that will occur. Part of completing an action research project and enacting organizational change includes understanding how the problem is tied to the mission, vision, and values of all the involved stakeholders and how these will drive decision making. The change that is enacted should be done to enable positive progress for your fellow coworkers and the organization at large. When developing your problem statement, you will also be asked to address the organizational problem and the potential solutions through a Christian worldview perspective. Use what you have learned in the study materials to construct a problem statement for your action research project. Read and complete the “Writing a Problem Statement” resource to construct your problem statement. For submission, be sure to delete the template and sample worksheets provided. Submit only the completed “Writing a Problem Statement Worksheet” to your instructor. Your problem statement will become part of your final business proposal that will be submitted in Topic 8. Evidence of revision from instructor feedback will be assessed on the final business proposal.

Instructions for Paper show an advertisement for the retailer (online, print ad, commercial, radio, billboard….) short background on the retailer company Who is their competition? Who is their target audience? What type of merchandise do they sell? What type of layout or format do they use in the store Why is this your favorite retailer? Include citations on the paper. Instructions for powerpoint Show an advertisement (online, print ad, commercial, radio, billboard….) Short background on the parent company Who is their competition? Who is their target audience? What problem does the advertisement solve? What purpose does it serve? What tactic do they use to engage the audience? (humor, emotion, rationalization…) What is their IMC strategy? (where else do they advertise – show various social media formats) Why is this your favorite advertisement? How does this relate to a topic/chapter in our class discussion/textbook?

Your reflection journal should include the following: 1. Cover page 2. Provide a very brief summary of the contents you learned in that session. S8 Participative leadership and empowerment 3. Reflect on how (1) the key concepts and theories you learnt based on the lecture and your additional self-learning, and (2) the in-class activities and discussion you participated in influence your thoughts about effective leadership. delegation Pros and cons of doing a teamwork by consultation VS Group Research: Delegating More Can Increase Your Earnings -) Additional Self-learning In-class activity: Nomadic decision Model: Autocratic vs Consultation vs group (How it have effected my thoughts about being an effective leader 4. Take a step back and think about how these reflections can guide you to further prepare yourself to be an effective leader in the future. Develop a plan with concrete examples of what you will do to become an effective leader, based on the reflections above in requirement 3. I will evaluate your paper based on (a) clarity, organization and professionalism (e.g., clear writing style, logical flow of writing, use of headings and subheadings where appropriate, clear transitions between sections of paper; 4 marks), (b) thoroughness (e.g., addressing all the requirements outlined above; 4 marks), (c) use of research or practitioner articles in supporting your points (e.g., articles covered in class and/or you find elsewhere; 1 mark), and (d) quality (e.g., careful and critical thoughts put into the required sections, logical or theoretical arguments provided, creativity in developing and preparing yourself to be an effective leader; 6 marks). 1000 words