Attached Files: File MarketPlace Monitoring Semester Paper WI(1).pdf (38.45 KB)

Attached Files:
File MarketPlace Monitoring Semester Paper WI(1).pdf (38.45 KB)
File MarketPlace Monitoring Semester Paper WI(1).doc (36 KB)
Overview of Semester Project Requirements
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Purpose: The objective of this paper (and power point presentation) is for students understand the importance of the external marketplace and its relationship to marketing strategy.
Procedure(s): You will develop an idea for the paper, write the paper, and then design a business oriented power point that will be shared with the class via the week 8 discussion board.
Students should follow the formatting guidelines listed in the attached word document.
Students should do considerable research and use APA citations and references.
Deadline(s):
PowerPoint Presentation (20 points) must be uploaded to the week 8 DB by Monday at 5PM of Week 8 AND complete one review by Friday at 5PM of Week 8
Paper (80 points) should be uploaded to the semester project link found under the semester project link on Bb by Friday at 5PM of Week 8.
Evaluation Criteria: Points are assigned based on the various sections of the paper. Please see the attached outline and point designation.