Scanning current events and staying in tune with industry trends are critical to success. To that end, you are to submit a current event summary analyzing the sponsorship strategy or concept discussed in the article.
The summary should be around 275 words using APA style with a reference page. I have attached the article below to use for this assignment.
Format:
a. Introduce topic and credit source
b. Summarize the key sponsorship and/or fundraising strategy in the article (note that not all may be present – analyze what’s there)
i. Branding
ii. Activation
iii. Ambush
iv. Awareness / Exposure (TV/media benefits)
v. Community outreach
vi. ROI and ROO
vii. Capital campaign (fundraising)
viii. Special event (fundraising and/or sponsorship)
c. Provide your analysis –
i. Do you think this strategy is effective?
ii. How would you capitalize on, add to, or change the strategy to maximize effectiveness?
https://www.republicworld.com/sports-news/basketball-news/lebron-james-confirms-signing-up-with-pepsico-ends-17-year-old-deal-with-coca-cola.html
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