NFL Commissioner Roger Goodell stated that he has a goal of making the NFL a $25

NFL Commissioner Roger Goodell stated that he has a goal of making the NFL a $25 billion industry by the end of this decade. Current NFL revenue is an estimated $15 billion annually. Explain how the NFL could achieve this goal.
Use readings as reference:
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Fortunato, J.A. (2021). Suspense and sports league brand repositioning:
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Dalakas, V., Madrigal, R., & Anderson, K.L. (2004). “We are number
one!” The phenomenon of basking-in-reflected-glory and its implications for sports marketing. In L.R. Kahle & C. Riley (Eds.). Sports marketing and the psychology of marketing communication. Mahwah, NJ: Erlbaum.