Use Book Chapters 4 & 5 about Social Proof & Liking (Both are weapons of influen

Use Book Chapters 4 & 5 about Social Proof & Liking (Both are weapons of influence in marketing) to describe both Social Proof & Liking in your own words. Briefly summarize 2 examples featured in the text for EACH (Social Proof / Liking). ALSO Briefly describe how these 2 weapons of influence (Social Proof / Liking) are distinct from one another.
(Try to use page citations throughout each of the chapters to show solid reading)