How could targeting alumni as a PR opportunity encourage them to donate or not?

How could targeting alumni as a PR opportunity encourage them to donate or not? Additionally, how could focusing only on online giving be an advantage to an organization? Further, how could social media help raise donations? Finally, does it pay to give a large portion of your donations to professionals, and allowing them to run the fundraising opportunity? You must use the articles we have read on these topics as you answer and add to these topics, as well as offering a biblical integration to all answers.

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