Analyze the History, Development, and Growth of the Company Over Time - Analyze how and why the company developed. What leaders, new products, decisions were especially important and why? A convenient way to investigate how a company's past strategy and structure affect it in the present is to chart the critical incidents in its history - that is, events that were the most unusual or the most essential for its development into the company it is today. Some of the events have to do with its founding, its initial products, how it makes new-product market decisions, and how it deployed and chose functional competencies to pursue. It's entry into new businesses and shifts in its main lines of business are also important milestones to consider.