1. Explain the similarities and differences between a comparative and trend analysis. 2. profit and cash is what owners “take to the bank” explain why analyzing KPIs is important to the success of a company? 3. What are the examples of hospitality firms that directly compete against each other due to their similar resources? 4. A hotel often has more than one comp set (such as a primary comp set and a secondary comp set). What could be the reasons? 5. Why does a hotel need to reevaluate its comp set on a regular basis?