First, carefully read the Brightline case. Then, fully answer all four questions

First, carefully read the Brightline case. Then, fully answer all four questions presented in the case. Make sure to use competitive analysis as the framework ‘lense’ as you answer each question. There is not a page maximum, but each answer should at least be one full page in length. No supporting scholarly sources are required, but may be used (please include reference page if sources cited). All work should comply with APA 7th edition guidelines and represent quality collegiate writing and critical thought.
DUE 1/8/22

Some weeks you will be reading named journal articles that you will need to loca

Some weeks you will be reading named journal articles that you will need to located in Amberton’s EBSCO Library search area. Link to Library Site: http://www.amberton.edu/current-students/library/search/articles.html
Please become familiar with this process during week 1 and make sure to read the assigned articles in conjunction with viewing the videos (in weeks that include video links) to maximize your success in the course. If you need assistance in locating the digital articles in our library search area please review the video tutorial on this process or contact one of our library staff who will be delighted to assist you.
Read Harvard Business Review Article: The Five Competitive Forces that Shape Strategy
Read article in Academy of Management Review: Competitive Landscape Shifts – The Influence of Strategic Entrepreneurship on Shifts in Market Commonality by Withers, Ireland, Miller, Harrison, and Boss 
Please review the video for week 1 and the articles you are required to read for Weeks 1 and 2, then write a post including 3 specific insights you gained from the video and articles. Use at least one peer-reviewed, scholarly journal as a supporting source for your post. You may use the peer-reviewed article that is listed for the required readings if you like. The post should be between 250 and 500 words. 
Link to the video

CLO #1 – Describe how goals, constraints, incentives, and market rivalry affect

CLO #1 – Describe how goals, constraints, incentives, and market rivalry affect economic decisions.
Jamie is considering leaving her current job, which pays $75,000 per year, to start a new company that develops applications for smartphones. Based on market research, she can sell about 50,000 units during the first year at a price of $4 per unit. With annual overhead costs and operating expenses amounting to $145,000. Jamie expects a profit margin of 20 percent. This margin is 5 percent larger than that of her largest competitor, Apps, Inc. 
If Jamie decides to embark on her new venture, what will her accounting costs be during the first year of operation?
Her company’s implicit costs? 
Her company’s opportunity costs? 
Suppose that Jamie’s estimated selling price is lower than originally projected during the first year. How much revenue would she need in order to earn:
Positive accounting profits? 
Positive economic profits

Analyze demand, supply, equilibrium prices, and price elasticities as a quantita

Analyze demand, supply, equilibrium prices, and price elasticities as a quantitative tool to forecast changes in revenues.
Some have argued that higher cigarette prices do not deter smoking. While there are many arguments both for and against this view, some find the following argument to be the most persuasive of all: “The laws of supply and demand indicate that higher prices are ineffective in reducing smoking. In particular, higher cigarette prices will reduce the demand for cigarettes. This reduction in demand will push the equilibrium price back down to its original level. Since the equilibrium price will remain unchanged, smokers will consume the same number of cigarettes.” Do you agree or disagree with this view? Explain. 
Discussion Question Information: Answer all questions thoroughly, and be sure to provide one (1) direct response to the discussion question prompt and one (1) peer response. When posting peer responses, elevate your peers by asking probing questions that encourage your peers to engage in a more meaningful and deeper manner or by presenting additional ideas from research.

Describe how goals, constraints, incentives, and market rivalry affect economic

Describe how goals, constraints, incentives, and market rivalry affect economic decisions.
Southwest Airlines begins a “Bags Fly Free” campaign, charging no fees for the first and second checked bags. Does this situation best represent producer–producer rivalry, consumer–consumer rivalry, or consumer–producer rivalry? 
Discussion Question Information: Answer all questions thoroughly, and be sure to provide one (1) direct response to the discussion question prompt and one (1) peer response. When posting peer responses, elevate your peers by asking probing questions that encourage your peers to engage in a more meaningful and deeper manner or by presenting additional ideas from research.

Choose one of the three exercises to submit for credit. Submit a 2-3 page paper,

Choose one of the three exercises to submit for credit. Submit a 2-3 page paper, in APA format. Make certain to use your own words. Be clear and concise!
Exercises
Exercise 1: Using the web, find out more about Kevin Mitnick. What did he do? Who caught him? Write a short summary of his activities and explain why he is infamous.
Exercise 2: Using the web, research Mafiaboy’s exploits. When and how did he compromise sites? How was he caught?
Exercise 3: Consider that an individual threat agent, such as a hacker, can be a factor in more than one threat category. If a hacker breaks into a network, copies a few files, defaces a web page, and steals credit card numbers, how many different threat categories does the attack fall into?

CLO #1 – Describe how goals, constraints, incentives, and market rivalry affect

CLO #1 – Describe how goals, constraints, incentives, and market rivalry affect economic decisions.
Jamie is considering leaving her current job, which pays $75,000 per year, to start a new company that develops applications for smartphones. Based on market research, she can sell about 50,000 units during the first year at a price of $4 per unit. With annual overhead costs and operating expenses amounting to $145,000. Jamie expects a profit margin of 20 percent. This margin is 5 percent larger than that of her largest competitor, Apps, Inc. 
If Jamie decides to embark on her new venture, what will her accounting costs be during the first year of operation?
Her company’s implicit costs? 
Her company’s opportunity costs? 
Suppose that Jamie’s estimated selling price is lower than originally projected during the first year. How much revenue would she need in order to earn:
Positive accounting profits? 
Positive economic profits

Analyze demand, supply, equilibrium prices, and price elasticities as a quantita

Analyze demand, supply, equilibrium prices, and price elasticities as a quantitative tool to forecast changes in revenues.
Some have argued that higher cigarette prices do not deter smoking. While there are many arguments both for and against this view, some find the following argument to be the most persuasive of all: “The laws of supply and demand indicate that higher prices are ineffective in reducing smoking. In particular, higher cigarette prices will reduce the demand for cigarettes. This reduction in demand will push the equilibrium price back down to its original level. Since the equilibrium price will remain unchanged, smokers will consume the same number of cigarettes.” Do you agree or disagree with this view? Explain. 
Discussion Question Information: Answer all questions thoroughly, and be sure to provide one (1) direct response to the discussion question prompt and one (1) peer response. When posting peer responses, elevate your peers by asking probing questions that encourage your peers to engage in a more meaningful and deeper manner or by presenting additional ideas from research.

Describe how goals, constraints, incentives, and market rivalry affect economic

Describe how goals, constraints, incentives, and market rivalry affect economic decisions.
Southwest Airlines begins a “Bags Fly Free” campaign, charging no fees for the first and second checked bags. Does this situation best represent producer–producer rivalry, consumer–consumer rivalry, or consumer–producer rivalry? 
Discussion Question Information: Answer all questions thoroughly, and be sure to provide one (1) direct response to the discussion question prompt and one (1) peer response. When posting peer responses, elevate your peers by asking probing questions that encourage your peers to engage in a more meaningful and deeper manner or by presenting additional ideas from research.

Choose one of the three exercises to submit for credit. Submit a 2-3 page paper,

Choose one of the three exercises to submit for credit. Submit a 2-3 page paper, in APA format. Make certain to use your own words. Be clear and concise!
Exercises
Exercise 1: Using the web, find out more about Kevin Mitnick. What did he do? Who caught him? Write a short summary of his activities and explain why he is infamous.
Exercise 2: Using the web, research Mafiaboy’s exploits. When and how did he compromise sites? How was he caught?
Exercise 3: Consider that an individual threat agent, such as a hacker, can be a factor in more than one threat category. If a hacker breaks into a network, copies a few files, defaces a web page, and steals credit card numbers, how many different threat categories does the attack fall into?