Create the framework for a strategic plan for the scenario below. You are not ex

Create the framework for a strategic plan for the scenario below. You are not expected to create a full strategic plan.  For our purposes, a detailed framework in the neighborhood of 1,200 to 1,500 words is appropriate.  There is no set format for your framework.  You may choose to present your framework as an essay, an outline, a chart, or a powerpoint, for example, but it should include sufficient detail to give your fictitious strategic communications team and your decision maker the gist of your plan and their accompanying marching orders. For this, create an essay.
Scenario:
Chief Walter Jackson of the Capitol City Police Department intends to address the national “use of force” debate directly. He would like to institute a department-wide policy concerning body cameras to be worn by officers on street duty at all times. He would like to mandate de-escalation training, as well as sensitivity and implicit bias training. In short, he would like to improve community relations, particularly within minority communities, and communities hardest hit by violent crime. He would like to cultivate a police force that is culturally knowledgeable and socially cognizant, and he would like the citizens of Capitol City to see their law enforcement officers as professional, proactive, and fair.  But he faces great resistance to his proposed body-worn camera policy, not only from officers on the force, but from his fellow departmental leaders. He also faces a rising violent crime rate in the Capitol City metro area, and an increasing concern about the drug trade in the metro area, particularly with regard to opioids and synthetic heroin.
Create the framework for a strategic plan. What is your purpose? What are your objectives and outcomes? Explain the means and scope of your plan. Define the strategic framework for your communications. Develop the arguments that support your framework. How will you build buy-in among decision makers? How will you carry out the plan, both internally and externally? Identify the organizational values and ethics associated with the plan. Identify specific venues and audiences, explaining your criteria for each. Who will represent the Cap City PD in messaging your strategic plan? How can you leverage digital media to execute your strategy? Explain how you will measure success.
Background of cap city police chief:
Chief Jackson is a Black man in his 50s, born and raised in the Capitol City metro area.  He had a blue-collar upbringing in a two-parent family and considers himself middle-class.  He is reserved in nature, not prone to talking about himself or being in the spotlight.  He relates well to his officers and is well respected, but he is not exceptionally warm and fuzzy.  He tends to address problems head-on, before they reach crisis proportions, and he is not afraid to be frank with his officers, nor is he afraid to talk truth to power.  He is not, however, much of a talker.  He tends to review facts quickly and make command decisions.  Chief Jackson’s father was active in the Civil Rights Movement of the 1960s, and he is a big believer in equality and fair treatment for all.  He empathizes with the Black LIves Matter movement, and welcomes peaceful protest and police reform. As a Black man, he empathizes with their desire for fair treatment under the law, and he expects his officers to act accordingly, but Chief Jackson is very much a “law and order” man. In Chief Jackson’s mind, law enforcement officers should be accorded great respect as protectors of the community, and if you show respect, you will be given great respect in return.  But if you try to evade the law or harm the residents of the Capitol City community, you’re not likely to be coddled by Chief Jackson or his department. 
He leads a force of more than 4,000 officers in the metro area. The department’s primary issues include rising violent crime, the threat of terrorist attack, increasing instances of civil unrest, strained relations between minority communities and law enforcement, and difficulty attracting “the best and the brightest” to law enforcement.