I will appreciate the writer to kindly check the Document attached before giving

I will appreciate the writer to kindly check the Document attached before giving quote
General Guidance
Your assignment should be MS Word processed
Times New Roman size 12 font, double spaced, with numbered pages
Assessment
guidelines
Produce a 3000-word marketing project report (+/- 10%) (excluding the list of references)
Task
Students are required to produce a report (LO8/LO7)
on the following case:
The
role
Cambridge Analytica played in
the latest American presidential election and the Brexit
referendum in the UK.
Political marketing and the use of digital media in political campaigns is not new; however, the way Cambridge Analytica used Facebook users’ data to target users with influential contents that can lead to favourable results
to the promoted
parties
was labelled
unethical and illegal.
Were developed of key
players from
SCL Group, the Republican Party establishment and Christopher
Wylie the later whistle-blower.
You are
requested to watch
the video, provided in the material https://www.youtube.com/watch?v=OQSMr-3GGvQ
(Facebook’s role in
Brexit — and the threat to democracy | Carole
Cadwalladr), research the
case of Cambridge
Analytica
and write a report
that
reflects
on and answers
the
following questions.

Task 1
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and
earlier? What could have
been
done
better
AFTER
the scandal broke (early
2018)?
(Consider the following areas: marketing communication strategy and message, marketing
content and communication channels, corporate social responsibility and corporate reputation, the impact on brand awareness and brand trust)
(LO1/ LO2 /LO3)
Task 2
Explain the work and service Cambridge Analytica
provided Trump’s campaign. Apart from the legal side, in your perspective, was it right for Cambridge Analytica
to provide this work for Trump? How do
public goodwill/license to operate and data-driven technology companies interrelate?
(LO4/LO5/LO6)
Task 3
Facebook continues to face
major ethical and legal challenges. What challenges Facebook brand is facing today? And what implications these challenges and the case of Cambridge Analytica have for the future of Facebook from your perspective?
(LO
6/LO 7)

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