: Describe the effects that business research planning and execution have on your reputation. Establish measurable and defined research goals.

9.1 Learning Objectives: Describe the effects that business research planning and execution have on your reputation.
Establish measurable and defined research goals.
Describe the guidelines for creating good survey questions and options.
Create graphs and tables to clearly illustrate data and highlight important points.
Analyze the data sources’ value for business study.
Using secondary research, solve a business issue.
Check the accuracy and fairness of the research’s tables, charts, and other visuals.
9.2 What Must Be Done:
Business Communication: Creating Leaders for a Networked World, Chapter 12, Fourth Edition of Peter Cardon by McGraw-Hill Education
Visit the following links to view the quick videos:
[Updated] An Introduction to Primary and Secondary Research – YouTube
9.3 Knowledge Test (Question):
You learn about surveys in chapter 12. Make a sample survey using the guidelines for designing a successful survey.