Main task Task 2.3: Marketing Plan Develop a marketing plan for the suggested br

Main task
Task 2.3: Marketing Plan
Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following:
–  a clearly identified target group
–  analysis of competition
–  branding elements supporting the positioning of the product
–  suggestions on pricing
–  suggestions on channel management (distribution)
–  suggestions on the promotion element of the marketing mix
–  marketing goals and specific KPs to monitor performance vs.goals
Other details:
Font size 12
Double-spaced
Number of words: 1500
All refencing and citations require Harvard referencing style.

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