The stronger a brand, the greater the number of relevant benefits, usage occasio

The stronger a brand, the greater the number of relevant benefits, usage occasions, experiences, concepts, products, and places associated with it. And, the stronger and more positive these associations are. Brand management aims to facilitate the information of a variety of strong, meaningful, and positive brand associations in the mind of our target customers. ideally, the brand image that exists in the mind of customers should be consistent with the image the company aims to project. This is not always the case, as it stems from eh customer’s individual needs, values, and knowledge that is accumulated over time.
As marketers, it is our job to think about how we would like to strategically place our brand. For this discussion, please draw a brand association map or mindmap for the firm you are utilizing for your marketing plan. There is an example in the slides that is also contained in your book. Additionally, a simplified template is provided in this week’s module. Please post your mindmap and discuss the associations that you believe consumers have relative to your brand, and how these may be positive/negative for the firm. Additionally, how you might utilize these to proceed forward with your marketing plan. Remember to engage with your colleagues, this feedback is important in developing your plans moving forward.
The brand you will be doing this for is: LULULEMON
https://shop.lululemon.com/
Attached is a midmap template to use in addition to answering the above.