Writing Assignment Instructions
This assignment gives you the opportunity to write a
memorandum for an acquaintance who wants to run for political office for the
first time. The memo will provide a high-altitude view of key elements of a
campaign plan as well as a district profile.
Prepare a 4–5-page
memo in the current Turabian format. The memo must include at least two scholarly
references in addition to the course textbooks.
Scenario: You are a graduate of Liberty University who has earned a
Master of Arts degree in Public Policy. You are politically active in your
hometown and have made many connections with local officials and party members.
One day after church, Roger Bradford approaches you and asks for a few minutes.
Roger is an acquaintance and a fellow member of your church, but you have never
really spoken to him. Roger indicates a mutual friend suggested he talk with
you because you are the “politics person” at the church and understand
Roger is a Certified Public Accountant (CPA) who owns an accounting
firm. He earned his BA from Brown University and his MBA from the Wharton
School. After spending the first 10 years of his career working for a major
accounting firm in New York City, he decided to move back home to allow his
children to be near grandparents.
It is clear from talking with Roger that he is not politically
active but understands many of the major policy issues of the day. Roger freely
admits he is a political neophyte and has no understanding of the political
world and party politics. However, Roger tells you he has long been intrigued
by politics and now believes the Lord is calling him to run for the state house
seat in your district. The incumbent recently announced he is running for
Governor, so the seat will be open. As a result, local media believe about a
dozen candidates (approximately 6 from each party) are planning to run for the
Roger plans to move forward and run for the seat, but he needs
help. He has no idea where to begin in starting a campaign. He wants to talk
with you to gain a better understanding of the election process. He also wants
to interview you to see if you may be a good fit to serve as his campaign
Regardless, Roger is asking for your help. He asks if you will put
together a plan for his campaign. This will include virtually every aspect of
the campaign, including staffing, office space, media, policy preparation, etc.
You agree to help with the initial plan. You will decide about
working as Roger’s campaign manager only after the two of you review the plan.
Accordingly, he asks you to prepare a 4–5-page memorandum addressing
every issue needed for the campaign to be successful.
campaign strategy as well as staffing, fundraising, and advertising.
that you include in the memo any other elements that are necessary and that he,
as a newcomer to politics, may have forgotten to mention.
· You must also include a basic district profile (recent and
projected (1) party performance, (2) turnout, and (3) aggregate vote goals) for
the state house district where you and Roger live. For this section of your
memo you must acquire and draw upon actual voting records for your district.
(See Shaw, chapter 1 and Appendix A for detailed instructions on how to
determine these aspects of the district profile.)
textbook book references
Burton, Michael J., William Miller, Daniel Shea. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 5th Edition, 5th Edition. Praeger, 2015. VitalBook file.
Shaw, Catherine. The Campaign Manager, 6th Edition. Routledge, 2018. VitalBook file. Chapter 6-7,9
Note: Your assignment will be checked for originality
via the Turnitin plagiarism tool.