Please adhere to directions. Singled space, APA format, and source(s) required.
Discussion Question for Chapter 10 Consumer Choice and Behavioral Economics
Watch the video and answer the following questions: Why did J.C. Penny’s Strategy of “Everyday Low Prices” Backfire?
Video link: https://mediaplayer.pearsoncmg.com/assets/fewtKb1TZ3ZyyzQ1rabf0ztdflCF0WRH
To receive full credit for this discussion:
• Your discussion should be approximately 200 words.
• Read and respond in approximately 100 words to at least 2 of your peers in the discussion area.
• Adhere to APA standard and use APA guidelines to cite references.
• Correct grammar and spelling are required.
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