Instructions: · In the article by W Douglas Evans, How social marketing

Instructions:
·
In the article by W
Douglas Evans, How social marketing works in health care, (2006) the
author argues for commercial strategies for influencing consumer in public
health. Write about the four
areas below (all 4 must be discussed clearly in your paper to get full
credit):
o
(1) summarize
the article (this should be done in one paragraph);
o
(2) do
you agree with the author’s points – if so why, if not why (this should be
done in two paragraphs);
o
(3)
discuss the challenges of how and why health behavior does not occur in social
marketing strategies (this should be done in one paragraph); and,
o
(4)
incorporate the public health core competencies in your essay (see below).
·
Please
refer to extra credit rubric for further details – that is how I will grade the
extra credit assignment. Below is a partial list of items from the rubric:
o
The
paper must have one-inch margins, font style should be Times, font size 12, and
double spaced.
o
Make
sure all citations are APA format.
o
The length of the paper needs to be 2 full
pages.
o
Your paper needs to be uploaded as a Word document.
Class
Public Health Core Competency for this course.
H. Human Health: Students should have an introduction to the
underlying science of human health and disease including opportunities for
promoting and protecting health across the life course
Understand Science of Human Health and Disease
Understand Health Promotion
Understand Science of Human Health and Disease

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